Issue details

OD/19/98 Mosaic Annual Licence Fee

IBC has used Mosaic for the past five years through a rolling one-year licence fee. Mosaic is a cross channel classification system to help organisations understand their communities and customers and how to communicate with them in the most effective ways.

 

·         Many IBC services use Mosaic as a marketing tool to support decision making and operational service design. The software gives provision to:

o   Understand your customers with one consistent classification system

o   Ensure that you are only targeting customers that will find your services relevant

o   Retain and engage existing customers

o   Accurately communicate with consistent messages across all channels

o   Reach the right target audience, with the right message, at the right time

o   Personalise your customer communications to enhance their experience and drive retention

o   Allocate your online and offline media spend to best effect

Decision type: Non-key

Decision status: Recommendations Approved

Wards affected: (All Wards);

Notice of proposed decision first published: 24/02/2020

Decision due: 21 Feb 2020 by Officer Decision

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