Issue details

OD/16/65 Destination Management Organisation funding

In April 2015 a working group was formed to begin developing a destination management plan for Ipswich.

 

Funding provided by Ipswich Central was used to commission two reports from AECOM, a baseline summary and an action plan. The recommendation from AECOM was to create a Destination Management Organisation (DMO) to enable the delivery of the action plan.

 

 In July 2015, the Board of Ipswich Central established a DMO Company, and a management group was created with a mix of public and private partners including 3 seats for Ipswich Borough Council.

 

Ipswich Borough Council does not provide any core funding to the DMO, but have been approached to fund a one-off digital marketing campaign of £10,000 to support the launch and rebrand of the All About Ipswich website.

 

The overall objectives of the campaign are / were:

·         To provide a benchmark for future campaigns;

·         To show outbound clicks to other businesses;

·         To report where traffic comes from and how people are viewing the site;

·         To gain visitor profiles;

·         To build upon the 22% of traffic that visited the site from London during September 2016;

·         To encourage email sign ups to allaboutipswich.com;

·         To increase followers on all social media platforms, aiming for a 5% increase on Facebook.

 

There are sufficient funds in the 2016/17 Economic Development budget for this commitment.

Decision type: Non-key

Decision status: Recommendations Approved

Wards affected: (All Wards);

Notice of proposed decision first published: 10/02/2017

Decision due: 6 Feb 2017 by Officer Decision

Consultation process

This proposal has been discussed with the Portfolio Holder (i.e. the Leader of the Council) who supports it.

Decisions

Documents