Decision details

OD/24/25 Halloween themed Augmented Reality Trail

Decision Maker: Officer Decision

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No

Purpose:

Ipswich Borough Council has a requirement for a specialist contractor to develop a Halloween themed Augmented Reality (AR) trail to generate footfall and increased dwell times in the town centre.

 

Following an open procurement process for an AR app developer, bids were received from nine suppliers. Following an evaluation of the nine bids submitted on both quality and cost, the winning tender was that submitted by Spark Emerging Technologies Ltd.

Decision:

To award the contract to Spark Emerging Technologies Ltd at a total value of £70,000.00. The cost of which is to be funded from the existing Ipswich Towns Fund Budget. Contract reference is IBC 17782.

 

Reason: To develop a Halloween themed AR trail focussed on Ipswich town centre

Publication date: 19/09/2024

Date of decision: 17/09/2024

Accompanying Documents: