Decision details

OD/24/20 Augmented Reality Train Number 3 Journey of Words

Decision Maker: Officer Decision

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No

Purpose:

Ipswich Borough Council has a requirement for a specialist contractor to develop an augmented reality (AR) trail to promote the heritage, location and culture of Ipswich town centre and generate footfall, dwell times and staycationers into the town. This is the third trail out of ten under Digital Ipswich. The tender was published on Suffolk Sourcing.

 

Following an open procurement process for an AR app developer, bids were received from nine contractors. Following the evaluation, the winning bid was agreed.

Decision:

To award the contract to Go Jauntly at a total value of £22,845.00.

 

Reason:

To develop an AR trail around Ipswich town centre.

Publication date: 21/08/2024

Date of decision: 27/06/2024

Accompanying Documents: